Press release template
From NewsUSA: https://trynewsusa.com/press-release-template

Replace everything in [square brackets]. Delete the guidance lines before you send the release.

1. RELEASE LINE
Guidance: Write FOR IMMEDIATE RELEASE at the top. If journalists must wait, write EMBARGOED UNTIL with the date, time and time zone instead.
Example: FOR IMMEDIATE RELEASE
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2. HEADLINE
Guidance: Say what happened in plain words, with an active verb. Unlike a feature story, a release can name the company in the headline, because the company is the news.
Example: [Company] opens a second location in [City]
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3. SUBHEAD (OPTIONAL)
Guidance: One line with the most useful detail the headline could not hold.
Example: The new location adds [service] for customers in [area].
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4. DATELINE
Guidance: The city the news comes from in capitals, then the state as AP style abbreviates it, then the date. AP lists some large cities that stand alone without a state.
Example: [CITY], [State], [Month Day, Year] --
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5. LEAD PARAGRAPH
Guidance: One or two sentences that say who, what, when, where and why. A journalist who reads only this paragraph should have the story.
Example: [Company], a [what the company does], today opened [what] at [where], [why it matters to the people it serves].
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6. BODY
Guidance: The details, most important first: what changes, for whom and from when. Keep paragraphs short, and make sure you can back up every fact if a journalist asks.
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7. QUOTE
Guidance: One or two sentences from a named person at the company that add a view, not a fact. Give their full name and title.
Example: "[What this means, in a person's words]," said [Name], [title] at [Company].
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8. PRACTICAL DETAILS
Guidance: Dates, times, addresses, who it is for and where to learn more. Use a short list if there are several.
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9. BOILERPLATE
Guidance: A short "About [Company]" paragraph: what the company does, for whom, since when and where it is based. Use the same wording on every release.
Example: About [Company]: [Company] [does what] for [whom]. Founded in [year], it is based in [city, state]. Learn more at [website].
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10. MEDIA CONTACT
Guidance: The name, email and phone number of someone who will answer a journalist on the day the release goes out.
Example: Media contact: [Name], [email], [phone]
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11. END MARK
Guidance: Three hash marks, centered, show that the release ends here.
Example: ###
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BEFORE YOU SEND IT
[ ] The news is real and dated: something happened, or will happen on a set day.
[ ] The headline and the lead paragraph tell the story on their own.
[ ] Every fact and claim has been checked, and you can back it up.
[ ] The person quoted has approved the quote.
[ ] The media contact will answer email and phone on the day.
[ ] Names are spelled right, links work, and the date and time zone are correct.
[ ] There are no superlatives and nothing you cannot prove.

More: https://trynewsusa.com/feature-story-or-press-release