Cost per live placement is what you pay divided by the placements that actually go live. For a retainer, the total is the monthly fee times the number of months. If a vendor bills only for live placements, a placement that does not run costs you nothing. Enter two quotes below to compare them on the same terms. The calculator runs in your browser and stores nothing.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
Book a call with ToddHow to use the numbers
- Compare like with like. A live page on a news site, an impression and a social post are not the same thing.
- Be honest about the live share. For pitching or a retainer, the share that turns into coverage is usually the uncertain part.
- Price is not the only test. Ask who writes the story, whether you approve it, and how it is labeled. See seven questions to ask any vendor.
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Questions
How do I compare a PR retainer with pay-per-placement?
Turn both into cost per live placement. For the retainer, enter the monthly fee times the months, the placements you expect, and a live share of 100. For the per-placement offer, divide the price by the placements, and check whether placements that do not run are billed.
What should count as a placement?
A live page on a news site where your story ran, that you can open and check. Impressions and estimated audience are not placements.
Does the calculator store my numbers?
No. It runs entirely in your browser. Nothing you type is sent anywhere or saved.
How this page was made
A simple calculation that runs in your browser. It uses only the numbers you enter and contains no NewsUSA prices. Ask Todd Simon for NewsUSA numbers on a strategy call. How these guides are made.