Short, sourced guides for anyone deciding how to get a company's story onto news sites. Each one starts with a short answer and lists its sources at the end.
Guides
Pay-per-placement PR, explained.How paying for placements works, seven questions to ask any vendor, and when it is the wrong fit.Mat release, press release or sponsored placement?Three ways onto news sites, compared on who writes the story, whether it runs and what you can prove.Feature story syndication services, compared.Six services that put brand stories on news sites, compared in each vendor's own words.Getting your brand onto local news sites across the US.Four routes onto local news sites across the country, and what each one lets you prove afterwards.What a placement report should show.What a useful placement report contains, how to check one in an hour, and the red flags.Alternatives to a press release wire.What a wire can and cannot promise, the alternatives that guarantee placement, and when to use a wire anyway.News coverage on a small PR budget.What to do with time, what to spend money on, and what to avoid when the budget is small.How long it takes to get a story on news sites.How fast each route works, what slows a campaign down, and how to plan around a date.
Tools and reference
Glossary of news placement terms.Plain definitions of the terms you meet when buying news placements.Cost per placement calculator.Compare two quotes on what each live placement really costs. Runs in your browser.2027 feature story calendar.Observances and seasonal moments for 2027, with dates checked against federal rules and organizer sites.How these guides are made.How the guides are written and checked, and what they will not do.