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Planning tool

2027 feature story calendar.

The observances and seasons editors plan around, month by month, with the dates checked and a story angle for each.

Published by NewsUSA · Updated

Short answer

Seasonal moments give a feature story a reason to run that week. In 2027 the big fixed dates include Mother's Day on May 9, Labor Day on September 6 and Thanksgiving on November 25. Monthly observances include National Nutrition Month in March and Breast Cancer Awareness Month in October. Work backwards from the date: allow up to 30 days for distribution, plus the time your team needs to write and approve the story.

Feature stories that tie into a season or an observance give editors a reason to run them that week. Use this as a planning list: pick the moments that fit your company, then work backwards from the date.

Dates marked "under federal law" or "a federal holiday" follow fixed rules. Days like Valentine's Day and Earth Day fall on the same date every year. Monthly observances link to the organizer's own site. Check any date before you build a campaign on it.

To put every fixed date in Google Calendar, Outlook or Apple Calendar, download the 2027 calendar file (.ics). Dates not yet announced, and the tax deadline the IRS can move, are left out.

January

  • New Year, January 1 (Friday). Angle: Fresh-start stories: budgeting, organizing, health habits.
  • Cervical Health Awareness Month, all month. Organizer: National Cervical Cancer Coalition. Angle: Health providers and wellness brands: screening and prevention explainers.

February

  • Valentine's Day, February 14 (Sunday). Angle: Gifts, dining and relationship-money stories.
  • Winter weather, all month. Angle: Home, auto and energy brands: practical cold-weather advice.

March

  • National Nutrition Month, all month. Organizer: Academy of Nutrition and Dietetics. Angle: Food brands: easy, practical eating advice, not product claims.
  • Daylight saving time begins, March 14 (second Sunday of March, under federal law). Angle: Sleep, safety and home-checklist stories.
  • St. Patrick's Day, March 17 (Wednesday). Angle: Food, drink and entertaining ideas.

April

  • Tax filing deadline, April 15 (Thursday), unless the IRS announces otherwise. Organizer: IRS. Angle: Financial and software brands: last-minute filing and refund advice.
  • Earth Day, April 22 (Thursday). Angle: Practical ways households cut waste or energy use.

May

  • National Small Business Week, usually early May; the SBA had not announced 2027 dates when this page was made. Organizer: US Small Business Administration. Angle: Services for small firms: a useful how-to for owners.
  • Mental Health Awareness Month, all month. Organizer: Mental Health America. Angle: Workplace and wellbeing explainers, with no product health claims.
  • Mother's Day, May 9 (second Sunday of May, under federal law). Angle: Gift guides and family stories.
  • Memorial Day, May 31 (last Monday of May, a federal holiday). Angle: Start-of-summer travel, grilling and safety.

June

  • Men's Health Month, all month. Organizer: Men's Health Network. Angle: Checkups, fitness and prevention explainers.
  • Father's Day, June 20 (third Sunday of June, under federal law). Angle: Gift guides and family stories.

July

  • Independence Day, July 4 (Sunday; the federal holiday is observed Monday, July 5). Angle: Travel, cookouts and safety.
  • Summer travel, all month. Angle: Travel money, packing, pets and home security while away.

August

  • Back to school, most of the month, varying by district. Angle: Supplies, budgets, schedules, kids' health and safety.

September

  • Labor Day, September 6 (first Monday of September). Organizer: US Department of Labor. Angle: Careers, workplace and end-of-summer stories.
  • National Hispanic American Heritage Month, September 15 to October 15. Organizer: hispanicheritagemonth.gov. Angle: Stories about the Hispanic communities your company serves or employs.

October

  • Breast Cancer Awareness Month, all month. Organizer: National Breast Cancer Foundation. Angle: Screening and support explainers.
  • Fire Prevention Week, 2027 dates not yet announced. Organizer: NFPA. Angle: Home safety: smoke alarms, escape plans, kitchen fires.
  • Halloween, October 31 (Sunday). Angle: Costumes, candy, safety and spending.

November

  • Daylight saving time ends, November 7 (first Sunday of November, under federal law). Angle: Driving in the dark, sleep and home safety.
  • Veterans Day, November 11 (Thursday, a federal holiday). Angle: Services and stories for veterans and their families.
  • Thanksgiving, November 25 (fourth Thursday of November, a federal holiday). Angle: Food, travel and hosting.
  • Black Friday and Small Business Saturday, November 26 and 27 (the Friday and Saturday after Thanksgiving). Angle: Smart holiday shopping and buying local.
  • GivingTuesday, November 30 (the Tuesday after Thanksgiving). Organizer: GivingTuesday. Angle: Nonprofits and the companies that support them.

December

  • Holiday season, all month. Angle: Gifts, budgets, travel, entertaining and year-end planning.

When to start

Allow time to write and approve the story, plus the distribution window. With NewsUSA, an approved story runs on 2,000+ US news sites within 30 days, so work backwards: the date, minus up to 30 days for distribution, minus the time your team needs to write and approve the story. More in how long it takes to get a story on news sites.

Questions

When should I start a seasonal feature story?

Work backwards: the date, minus up to 30 days for distribution, minus the time your team needs to write and approve the story. With NewsUSA, stories run on 2,000+ US news sites within 30 days.

Are these 2027 dates confirmed?

Dates set by federal law or as federal holidays follow fixed rules. Monthly observances are held in the same month every year, according to each organizer's site. GivingTuesday is the Tuesday after Thanksgiving. Fire Prevention Week and National Small Business Week had not announced 2027 dates when this page was made, and the IRS confirms each year's filing deadline.

Do stories have to be tied to an observance?

No. A useful, evergreen story can run any time. A seasonal tie-in simply gives editors one more reason to run it now.

How this page was made

Monthly observances: the month as stated on each organizer's own website, read on November 5, 2026. Federal dates were computed from the rules in 5 U.S.C. 6103 (federal holidays), 15 U.S.C. 260a (daylight saving time) and 36 U.S.C. 109 and 117 (Father's Day and Mother's Day). Story angles are suggestions by NewsUSA. NewsUSA figures (2,000+ US news sites within 30 days, live-only billing, the 2,637-site September 2026 campaign) come from NewsUSA and its campaign reports, which Todd Simon can show you on the call. How these guides are made.

How long it takes to get a story on news sites.How fast each route works, what slows a campaign down, and how to plan around a date.Getting your brand onto local news sites across the US.Four routes onto local news sites across the country, and what each one lets you prove afterwards.News coverage on a small PR budget.What to do with time, what to spend money on, and what to avoid when the budget is small.

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