PR Newswire is a press release wire, part of Cision since 2015, that describes its reach as more than 440,000 newsrooms, websites, direct feeds, journalists and influencers. EIN Presswire is another wire. If you want a journalist-written feature story placed on news sites, rather than your release sent out, the alternative is feature syndication: NewsUSA has a journalist write the story and runs it on 2,000+ US news sites within 30 days. This page is published by NewsUSA.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
Book a call with ToddRead this knowing who wrote it. This page is published by NewsUSA, which offers one of the alternatives it lists. Everything said about another company comes from that company's own website, read on November 7, 2026, with links at the end; words in quotation marks are theirs. Prices are not compared here.
What PR Newswire offers, in its own words
- "Founded in 1954 by Herbert Muschel and acquired by Cision in 2015, PR Newswire is the industry’s leading press release distribution partner with an unparalleled global reach of more than 440,000 newsrooms, websites, direct feeds, journalists and influencers and is available in more than 170 countries and 40 languages."
- Distribution: "Distribute news through a trusted global network that helps your content reach journalists, news sites, search engines and AI-powered discovery platforms, maximizing visibility wherever audiences search for information."
- Reach: "Only PR Newswire can get your news to 440,000+ newsrooms, direct feeds and subscribers, including 270,000+ journalists and influencers and 9,000+ websites and digital media outlets." Its home page says: "Reach 500K+ media outlets, newsrooms and influencers worldwide through the industry’s largest, most trusted multimedia distribution network."
- Editing: "Our editorial team—available 24/7—proofreads every news release for grammar, spelling, punctuation, broken links, proper tagging for your target industries and SEO-related guidelines to optimize your immediate and long-term search performance along with other public relations best practices."
- Timing: "Once you have an established PR Newswire account, press releases can be distributed within hours of approval, allowing brands to share timely news and respond quickly to market opportunities."
- Reporting: "PR Newswire provides performance insights such as visibility, engagement and reach to help measure the impact of your press release."
- Paid placement: its Guaranteed Paid Placement product is described this way: "PR Newswire converts the content of your press release into sponsored placement that match the look and feel of the publishers’ websites you select, based on the targeted audiences you’re trying to reach."
When PR Newswire is the better choice
- You are a public company with financial news to disclose. PR Newswire says: "PR Newswire distributes financial news through one of the industry’s most established and trusted global disclosure networks, helping public companies meet disclosure requirements while reaching investors, analysts and financial media at scale."
- You have dated news that journalists need on the day, such as a launch, funding or results.
- You need distribution outside the US. PR Newswire says: "Reach media, investors and target audiences worldwide with global press release distribution, multilingual content distribution and localized media outreach across more than 170 countries and 40+ languages."
- You want your exact wording on the record.
A wire and a placed story do different jobs
A wire puts your announcement in front of newsrooms in your own words, on the day you choose. Whether a journalist then writes about it is up to the journalist. PR Newswire puts the case for a wire this way: "Using a trusted newswire enhances credibility, expands reach beyond owned channels, and increases the likelihood of media pickup and third-party validation."
A placed feature story works the other way round. The story is written and approved first, then placed on news sites, so you know it will run. Mat release vs press release sets out the difference, and the feature story or press release test asks six questions to tell you which one your news needs.
Alternatives at a glance
| Service | What it is | Reach, as stated | Writing, review and timing | Reporting |
|---|---|---|---|---|
| PR Newswire | Press release wire, part of Cision since 2015 | More than 440,000 newsrooms, websites, direct feeds, journalists and influencers, by its own count; its home page says 500K+ | Its editorial team proofreads every release; with an account, releases go out within hours of approval | Insights on visibility, engagement and reach |
| NewsUSA | Feature story distribution: a journalist writes a story about your company and you approve every word | 2,000+ US news sites within 30 days; only live placements are billed | Written by a journalist; you approve every word; runs within 30 days | A report listing every placement with a live link |
| EIN Presswire | Press release wire operated by Newsmatics Inc. | Its own networks and gateway services, a media directory, and access to Affinity Group Publications (AGP), 3,900+ niche news sites, by its own count | Every release is reviewed; no writing service, but a free AI press release generator; review takes about two hours for existing customers | A distribution report with live links, within two to four hours after distribution |
NewsUSA
A journalist writes a feature story about your company, you approve every word, and it runs on 2,000+ US news sites within 30 days. Every campaign closes with a report listing each placement with a live link, and only live placements are billed. One client campaign in September 2026 ran on 2,637 news sites in under two weeks. Book a strategy call with Todd Simon to see a real report.
EIN Presswire
"EIN Presswire has been distributing news since 1995." It reviews every release: "Every press release is reviewed by our editorial team to make sure it meets our editorial guidelines and has a clearly identifiable source." It offers no writing service, though it has a free AI press release generator. On what it promises, its FAQ says: "We guarantee that your releases will be published on the distribution networks that we control and go out through gateway services such as Google News, AP News, and on major network TV and radio websites such as NBC, CBS, Fox, etc., for republishing." More in EIN Presswire alternatives.
Business Wire is another established wire. Its website turned away our automated reads when this page was written, so it is not described here; see businesswire.com for what it offers. For services that place finished feature stories rather than send out releases, see feature syndication services compared.
What to compare before you choose
- Distribution or placement. A wire sends your release out. A placement service puts a finished story on news sites. Ask which one you are buying.
- What the reach number counts. Newsrooms, journalists, websites, feeds and subscribers are different things. Ask how many pages your release will actually appear on.
- How it appears. Ask whether it shows up on partner sites as a press release, as sponsored content or as a story, and how it is labeled.
- Who writes and edits it. Some services proofread or review your release, some will write it, and some do neither.
- The report. Ask for a sample report and open the links yourself, or paste them into the placement report checker.
Questions
What is PR Newswire?
A press release distribution service founded in 1954 and part of Cision since 2015. It sends companies' press releases to newsrooms, journalists, websites and feeds, and describes its reach as more than 440,000 newsrooms, websites, direct feeds, journalists and influencers.
Does PR Newswire guarantee coverage?
PR Newswire says: "Using a trusted newswire enhances credibility, expands reach beyond owned channels, and increases the likelihood of media pickup and third-party validation." Whether a journalist writes about a release is up to the journalist. It also sells Guaranteed Paid Placement, which turns a release into sponsored placement on publisher websites you select.
What are the alternatives to PR Newswire?
Other press release wires include EIN Presswire and Business Wire. If you want a journalist-written feature story placed on news sites, rather than your release sent out, feature syndication services such as NewsUSA, Brandpoint, StatePoint Media and Stacker place finished stories on news sites.
How this page was made
NewsUSA figures (2,000+ US news sites within 30 days, live-only billing, the 2,637-site September 2026 campaign) come from NewsUSA and its campaign reports, which Todd Simon can show you on the call. Every statement about another company comes from that company's own website, read on November 7, 2026. Table cells summarise; the full quotes are in the text. How these guides are made.
- NewsUSA: Mat release distribution, read November 5, 2026
- PR Newswire: About PR Newswire, read November 7, 2026
- PR Newswire: home page, read November 7, 2026
- PR Newswire: PR distribution and placement, read November 7, 2026
- PR Newswire: All products, read November 7, 2026
- PR Newswire: Investor relations solutions, read November 7, 2026
- EIN Presswire: About, read November 7, 2026
- EIN Presswire: FAQ, read November 7, 2026
- EIN Presswire: How it works, read November 7, 2026