A feature story is easier to place when it ties into a date editors are already covering. Pick your industry and month below to see the 2027 dates that fit, with a story angle for each and the date to have the story approved by. Monthly observances link to their organizers. Every date comes from the 2027 feature story calendar.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
Book a call with ToddHow to use an angle
- Lead with the reader, not the product. The angle is what the reader learns. Your company is the expert who explains it.
- Give one useful thing. A checklist, three steps or a myth corrected travels further than an announcement.
- Keep health and money claims out. Explain and advise. Do not promise results.
- Work back from the date. A NewsUSA story runs on 2,000+ US news sites within 30 days, so the approve-by date is 30 days before the moment starts. A story approved later still runs, but some placements may land after the start. Add the time your team needs to write and approve. More in how long it takes to get a story on news sites.
Questions
What is a good feature story angle?
One that helps the reader with something they are already thinking about that week, with your company as the expert. Seasonal dates and national observances give editors a reason to run it.
How far ahead should I plan a seasonal feature story?
Work back from the date: up to 30 days for distribution with NewsUSA, plus the time your team needs to write and approve the story. The finder shows the approval date for each fixed date.
Where do the dates come from?
From the 2027 feature story calendar. Monthly observances link to their organizers, federal dates follow the rule in law, and dates not yet announced are marked.
How this page was made
NewsUSA figures (2,000+ US news sites within 30 days, live-only billing, the 2,637-site September 2026 campaign) come from NewsUSA and its campaign reports, which Todd Simon can show you on the call. The dates and angles are the ones on the 2027 feature story calendar, checked at build time against the rules they state. The angles that work any month are editorial suggestions, not facts. How these guides are made.