Brandpoint writes an editorial story from your brief, or reviews one you have written, and distributes it to a network it describes as 3,000+ publications, "with a guarantee of 800+ placements." NewsUSA has a journalist write the story and runs it on 2,000+ US news sites within 30 days, billing only live placements. Stacker distributes a story you supply and states an average of more than 50 pickups per story. This page is published by NewsUSA.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
Book a call with ToddRead this knowing who wrote it. This page is published by NewsUSA, one of the alternatives it lists. Everything said about another company comes from that company's own website, read on November 6, 2026, with links at the end; words in quotation marks are theirs. Prices are not compared here.
What Brandpoint offers, in its own words
- Brandpoint calls itself "MarCom intelligence for PR and marketing teams." It was "Founded in 1996," is "Independently owned," and lists its address in Minneapolis, MN.
- Its services include "Human-Written Editorial Content," "Content Syndication and Earned Media Pickup" and "Campaign and Always-On Measurement."
- Reach: "Access to a network of 3,000+ publications with a guarantee of 800+ placements."
- Writing: "We can write your content or conduct an editorial review of already-written stories. Our team creates everything from scratch in AP style, based on a brief you provide. You review and approve before anything goes out."
- Timing: "Most campaigns are live within a few business days of content approval."
- Reporting: "Distribution report with placement and AI visibility metrics," plus "AI Visibility & GEO Monitoring."
When Brandpoint is the better choice
- You want the writing, the distribution and tracking of how your brand appears in AI answers from one vendor.
- You already have a story and want it reviewed and distributed. Brandpoint says it can "conduct an editorial review of already-written stories."
- You need a campaign live quickly. Brandpoint says "Most campaigns are live within a few business days of content approval."
- You are in a regulated industry. Brandpoint says: "Our teams are trained on writing and distributing content in highly regulated industries like pharma."
Alternatives at a glance
| Service | Who writes the story | Placements, as stated | Timeline | Reporting |
|---|---|---|---|---|
| Brandpoint | "We can write your content or conduct an editorial review of already-written stories. Our team creates everything from scratch in AP style, based on a brief you provide. You review and approve before anything goes out." | "a guarantee of 800+ placements" | "Most campaigns are live within a few business days of content approval." | "Distribution report with placement and AI visibility metrics" |
| NewsUSA | A journalist writes it; you approve every word | Runs on 2,000+ US news sites within 30 days; only live placements are billed | Within 30 days | A report listing every placement with a live link |
| StatePoint Media | "Professional story development"; "nothing distributed without your approval" | "Minimum performance guarantees" | Not stated on the pages we read | "Industry-leading, real-time online coverage reports" |
| Stacker | "You provide the content. Stacker does not create stories from scratch." | An average: "each story earns more than 50 publisher pickups"; its Growth plan lists "guaranteed reach" with no figure | "Typically 1 to 2 weeks from kickoff to distribution" | "where your story ran, how it performed, and what it means for your brand" |
NewsUSA
A journalist writes a feature story about your company, you approve every word, and it runs on 2,000+ US news sites within 30 days. Every campaign closes with a report listing each placement with a live link, and only live placements are billed. One client campaign in September 2026 ran on 2,637 news sites in under two weeks. Book a strategy call with Todd Simon to see a real report.
StatePoint Media
StatePoint Media offers "consumer feature stories we develop, distribute & track to thousands of local media outlets across the country," with "Minimum performance guarantees." Its stories "are 300 – 500 words in length and include a photo," and it offers infographics and listicles as well as feature stories. Distribution covers "digital, print & radio."
Stacker
"You provide the content. Stacker does not create stories from scratch." Stacker distributes it to what it describes as 3,000+ vetted news publishers and states an average: "On average, each story earns more than 50 publisher pickups. Results vary by topic, relevance, and timing." Its Growth plan lists "guaranteed reach" with no figure.
Two more services, Feature Impact and Cision PR Newswire's Guaranteed Paid Placement, are described in feature syndication services compared.
What to compare before you choose
- Who writes it. Some services write the story for you; some distribute the story you supply.
- A guaranteed number, a minimum or an average. These are three different promises. Ask what happens if the number is missed.
- What counts as a placement. A live page on a news site, a print outlet in a network and an impression are not the same thing.
- The report. Ask for a real report from a recent campaign and open the links yourself, or paste them into the placement report checker.
- How the story appears. Ask how it is labeled on the host sites.
Questions
What is Brandpoint?
A content marketing company founded in 1996 and based in Minneapolis that writes editorial stories for brands and distributes them to a syndicated network of publications. It describes itself as "MarCom intelligence for PR and marketing teams."
Does Brandpoint guarantee placements?
Its home page offers "Access to a network of 3,000+ publications with a guarantee of 800+ placements." Ask any vendor what happens if a guaranteed number is missed.
What are the alternatives to Brandpoint?
Other feature syndication services include NewsUSA, StatePoint Media, Stacker, Feature Impact and Cision PR Newswire's Guaranteed Paid Placement. They differ in who writes the story, whether the number of placements is guaranteed, and what the report shows.
How this page was made
NewsUSA figures (2,000+ US news sites within 30 days, live-only billing, the 2,637-site September 2026 campaign) come from NewsUSA and its campaign reports, which Todd Simon can show you on the call. Every statement about another company comes from that company's own website, read on November 6, 2026. Where a page did not state something, this page says so. How these guides are made.
- NewsUSA: Mat release distribution, read November 5, 2026
- Brandpoint: home page, read November 6, 2026
- Brandpoint: Pricing and common questions, read November 6, 2026
- Brandpoint: For brands, read November 6, 2026
- StatePoint Media: home page, read November 6, 2026
- StatePoint Media: Sponsored features, read November 6, 2026
- Stacker: For brands, read November 6, 2026
- Stacker: Pricing and common questions, read November 6, 2026