A home services company can plan one or two feature stories a year around moments when homeowners are already thinking about the house, such as winter weather or Fire Prevention Week. Pick a practical checklist, let your technician explain it plainly, and submit it for approval well ahead of the date.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
Book a call with ToddHome care follows the calendar. Heating gets attention when the cold arrives, gutters and gardens in spring, cooling in summer and safety checks in the fall. A story that lands at the right moment gives homeowners something to do that week, which is why it gets read.
2027 dates and story angles
| Moment | When in 2027 | Story angle | Approve the story by |
|---|---|---|---|
| New Year | January 1 (Friday) | A start-of-year home checklist: where to look, what to note and which small jobs to schedule before they become big ones. | December 2, 2026 |
| Winter weather | February (all month) | A story on getting the house ready for a cold snap, from checking doors and windows to knowing where the water shut-off is. | January 2, 2027 |
| Daylight saving time begins | March 14 (second Sunday of March, under federal law) | A reminder to use the clock change as a cue to check smoke and carbon monoxide alarms, following the manufacturer's instructions. | February 12, 2027 |
| Earth Day | April 22 (Thursday) | A story on small, practical household habits such as sealing drafts, using water carefully and sorting what can be recycled locally. | March 23, 2027 |
| Memorial Day | May 31 (last Monday of May, a federal holiday) | A kickoff-to-summer walk-through of the yard, deck and outdoor spaces, so the house is ready for guests and gatherings. | May 1, 2027 |
| Summer travel | July (all month) | A checklist for leaving the house in good order before a trip, from the faucets to the thermostat to who has a spare key. | June 1, 2027 |
| Fire Prevention Week | October (2027 dates not yet announced) | A guide to making a home fire escape plan the whole family remembers, written around practice and clear roles. | 30 days before the confirmed date |
| Daylight saving time ends | November 7 (first Sunday of November, under federal law) | A story on using the extra dark evenings to check outdoor lighting, alarm batteries and entryways, per the maker's instructions. | October 8, 2027 |
| Thanksgiving | November 25 (fourth Thursday of November, a federal holiday) | A kitchen safety and hosting story: caring for appliances, keeping exits clear and leaving space where guests will gather. | October 26, 2027 |
| Holiday season | December (all month) | A story on safe decorating and lighting, with a reminder to read the instructions that come with each product. | November 1, 2027 |
Pick one or two moments
You do not need every date. Choose one or two where your people have honest, hands-on advice, and plan them early. A story that gives clear steps and sends readers to their own manufacturer's instructions gets more trust than one that tries to cover the whole house.
Sample headlines
- Get your home ready for winter before the first cold snap
- How to make a fire escape plan your whole family remembers
- A short checklist to close up the house before a summer trip
What to keep out
- Safety claims you cannot back up. Do not say a product or job makes a home safe or removes a risk. Describe what to check and who to ask.
- Advice that replaces the instructions. Point readers to the manufacturer's instructions for every appliance, alarm and tool. Your tip should never contradict them.
- Prices and offers. Leave out costs, discounts and special deals. The story is advice, and a sales pitch reads as an ad.
- Risky do-it-yourself jobs. If a task involves gas, electricity or heights, say plainly to call a qualified professional.
- Figures you cannot source. Leave out statistics about fires, repairs or costs. Ordinary, careful advice is enough.
Turn an angle into a story
Lay it out with the feature story template, see the shape in the feature story examples, and check the draft with the feature story checker. For other industries and months, the story angle finder suggests dated angles.
Want it written for you? NewsUSA has a journalist write the story, you approve every word, and it runs on 2,000+ US news sites within 30 days. Book a strategy call with Todd Simon.
Questions
When should a home services company start a seasonal story?
Start well before the season. Choose the moment, agree the checklist with your technician and check each tip against the manufacturer's instructions. Then submit it for approval early, because an approved NewsUSA story runs on 2,000+ US news sites within 30 days, and you want it live while homeowners are thinking about the job.
Can we include safety advice in a story?
Yes, if it is ordinary and careful, like testing alarms or keeping exits clear. Do not claim a product or service makes a home safe. Point readers to the manufacturer's instructions and tell them to call a qualified professional for anything involving gas, electricity or heights.
Should the story mention our prices or offers?
No. A feature story is advice, not an advertisement, and editors treat prices and discounts as advertising. Let the tips show what your team knows. Your company is named in the story where the expert is introduced and in a short closing line that points to more help.
How this page was made
Dates from NewsUSA's 2027 feature story calendar, which links each observance to its organizer. Angles and advice written by NewsUSA. NewsUSA figures (2,000+ US news sites within 30 days, live-only billing, the 2,637-site September 2026 campaign) come from NewsUSA and its campaign reports, which Todd Simon can show you on the call. How these guides are made.