In this four-minute video, Todd Simon, National PR Director at NewsUSA, explains how a feature story about your business runs across NewsUSA's network of 2,500+ US news sites, why that third-party coverage can help people and AI platforms find you, and why the deliverables are agreed up front: if the story is not published, you do not pay.
Want to know whether your story would run? Todd Simon, National PR Director, will tell you on a strategy call.
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| Time | Chapter | What Todd says |
|---|---|---|
| 0:00 | What the video covers | Todd introduces himself and what he will show: how a business can be featured on established news sites and become easier to find on Google and AI platforms, without a monthly PR retainer. |
| 0:21 | Why independent coverage matters | A company can have a strong product, good reviews and years of experience and still have little independent information about it online. People now ask AI platforms which companies to trust, and those platforms can draw on third-party publications. |
| 1:04 | NewsUSA's network | NewsUSA has helped businesses build media visibility since 1987. Its syndicated network includes 2,500+ US news sites reaching 170 million readers a month, and it has 200,000+ media outlets under contract, including podcasts and TV. |
| 1:43 | How the feature stories work | NewsUSA has a feature story written about the business and distributes it through its media network, which builds third-party credibility and gives people more places to find you. |
| 2:01 | Deliverables agreed up front | Instead of a monthly retainer, the deliverables are agreed before anything starts. If the story is not published, you do not pay. |
| 2:28 | The free visibility report | In the video, recorded for an email, Todd describes a free report on your current media presence, how your business comes across in AI search, and where you may be missing chances to stand out. |
| 3:10 | The 20-minute call | Todd invites viewers to a 20-minute call with him. On this site, the strategy call is where Todd walks you through a placement report from a live campaign and says plainly whether your story fits. |
What to take from it
- Third-party coverage is the point. A feature story on an established news site puts your business on someone else's site, which Todd calls third-party credibility.
- You see the deliverables first. They are agreed in writing before anything starts, and only live placements are billed. Pay-per-placement PR explains how that model works.
- You can check every placement. Every campaign closes with a report of live links. What a placement report should show explains what to look for.
Watch it elsewhere
The video is hosted on Loom. Open it on Loom to watch it full screen or share it. It is also on the home page.
Questions
How long is the video?
Four minutes and two seconds, in seven chapters. The list under the video starts it at any chapter.
Who is Todd Simon?
Todd Simon is National PR Director at NewsUSA. He takes every strategy call booked on trynewsusa.com. More on the team page.
Do I pay if my story does not run?
No. Only live placements are billed. If a placement does not run, it is not invoiced.
How this page was made
The chapter summaries were written from the video's own captions on Loom, read on November 14, 2026, and checked against NewsUSA's fact sheet. The video was recorded for email, so it ends by asking you to reply to the email; on this site, use the button to book the call. How these guides are made.